Farmers Direct coffee

Farmers Direct coffee: direct sourcing with respect for the farmer

Good coffee starts at the source. That’s why our collection includes a selection of Farmers Direct coffee: beans sourced as directly as possible from coffee farmers or cooperatives. Not all of our coffees are Farmers Direct, but within this selection, we consciously choose coffees with the most transparent and direct origins possible. This helps us support a fair coffee supply chain built around quality and collaboration.

Direct Trade is all about building direct relationships with producers, without unnecessary intermediaries. This means coffee farmers receive a fairer price for their harvest, creating opportunities to invest in sustainable farming, improved processing methods and the future of their plantations. This contributes to more stable incomes and higher-quality coffee.

The Farmers Direct selection consists of specialty coffee, including a few Microlots, from coffee-growing regions around the world. Every coffee tells its own story, shaped by climate, soil and expertise. This results in a wide range of flavor profiles, including creamy chocolate and nuts, bright citrus, red fruit or floral notes. With such a variety, there’s always a coffee to suit your personal taste.

All coffee beans are freshly roasted several times a week in small batches. This helps preserve their aromas, oils and subtle flavors. Whether you choose espresso, cappuccino, filter coffee or automatic brewing, these coffees always deliver a full-bodied, balanced and pure taste experience.

More and more coffee lovers are consciously choosing coffee with a clear origin. Transparency and respect for producers are playing an increasingly important role. Our Farmers Direct selection is a perfect fit, offering a considered choice within our broader specialty coffee range.

Discover our Farmers Direct coffee and experience how direct collaboration with coffee producers leads to better quality, greater transparency and a fairer coffee supply chain. That way, you can enjoy exceptional coffee while contributing to a more sustainable future for the coffee world.